At Texas State University, I had the opportunity to work on the National Student Advertising Competition (NSAC) 2021 Strategy Team, developing the creative brief for our client, Tinder.

Through qualitative and quantitative research, I began to formulate insights around the culture of dating, perceptions of the app, and its competitive landscape. We learned that Tinder was not only competing with other dating apps, but social apps like TikTok. Through our research we began to discover, Tinder isn’t simply a tool for dating. Tinder is a space for self-discovery, connection, and exploration. Much like our favorite social apps, Tinder provides a landscape that opens the door to different worlds and connection.

TXST’s NSAC Team won Second Place in the District 10 Competition. In addition to Second Place, TXST also received the Judges’ Special Award for Strategic and Creative Thinking.